The platform is rolling out a new feature that enables them to cut down on the amount of artificial intelligence-produced media appearing in their streams. This step comes as the platform disclosed that it presently contains over 1 bn AI-generated clips.
Testing and Rollout
The new functionality is being tested over the following weeks before a widespread release. This shift comes amid a surge in content created by AI, driven by emerging content generation software.
AI Content on Other Platforms
It has been noted that almost 10% of the fastest-growing content creators on another major platform primarily display AI-generated videos. A large amount of this output is classified as low-quality AI content, a label for substandard, factory-style content that is often absurd or bizarre.
Based on user feedback that a lot of users appreciate content produced via AI tools, from digital art to informative clips, and we want to provide users the ability to see more or less of that, based on their own choices,” commented a spokesperson.
Volume and Proportions
TikTok announced that there are currently over a billion videos on its service tagged as AI-generated. Collectively, over 100 million pieces of content are uploaded to the platform daily, making AI-generated material a relatively small percentage of its total content library.
How to Adjust Settings
Users will be able to reduce or increase the volume of AI-generated videos they watch by accessing the content preference setting in the app and picking the AI content topic. Further subjects that are already be controlled under the setting include politics, clothing, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s guidelines require content makers to label “realistic” AI-made content, and it prohibits dangerous fake videos of well-known individuals or emergencies. Any realistic AI video that is without a tag can be deleted under its terms of service.
Additionally, the platform will now add an artificially created tag to content made using its built-in AI features, or identified by an industry-wide initiative for recognizing content made by AI. This step is intended to deter users from attempting to bypass the tagging system.
Responsible AI Funding
TikTok is furthermore launching a $2 million educational fund for experts and groups to produce informative material about responsible artificial intelligence. This program will benefit non-profit groups focused on educating computer science.
Moderation Strategy
The platform has justified its content review process, during discussion over proposals to lay off hundreds of content moderators in the United Kingdom. The company is planning to cut 439 jobs in its content moderation division in the UK capital, with trade unions and digital protection specialists raising concerns that people are being substituted by AI moderation.
A trust and safety lead clarified that people-led review would still have a role, but artificial intelligence can safeguard staff by eliminating the most distressing content ahead of it has to be seen by humans. The platform announced a significant reduction in disturbing and violent content seen by human moderators over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to combine humans and technology to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as rapidly, which is the area in which a extensive automated help is making a difference work at speed.”
